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Future Pharma Webinar: Mapping Physician Sentiment, Intent, and Behavior Change From Educational Campaigns

Our own John Kane and Ken Truman presented a webinar in partnership with Future Pharma to share how to measure the effectiveness of educational programs through a customized approach to maximize performance.

Watch the on-demand webinar to learn how to:

  • Build an educational ecosystem where physicians find, interact with, and share your educational content as they move along the learning journey
  • Map a step-by-step learning journey that fosters changes in sentiment, intent, and/or behavior
  • Establish baselines and measure the real-world impacts of your program on HCP attitudes and clinical behavior
  • Meet pressing HCP needs and deliver relevant content that supports their clinical practice

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