Our Approach | MedThink Communications

Rise above the challenge of information overload

Gain a deeper understanding of your audience

In today’s hyperconnected world, eﬀective marketing is more than just how many times you reach your audience. It's connecting with them on a deeper level by reaching them where they are and understanding what they need most. This informs an omnichannel strategy that improves recall, fosters trust in your brand, and compels action.

Create value, build trust, and form relationships

By understanding the audience and the challenges faced by HCPs, we provide personalized knowledge that assists them in improving patient care. We develop credible and relevant content grounded in visual grammar, storytelling, branded science, and consistent medical platforms to foster ongoing dialogue to engage HCPs and to build sustainable relationships.

Arouse emotions, enhance learning, and shift behavior

Adult learning principles and emotional design guide delivery. We drive lasting behavior changes through evocative, memorable, and actionable narratives and visual grammar. Delivery is optimized based on audience channel and format preferences, and multisensory engagement and repetition across platforms reinforce messaging and improve retention.

Track metrics, measure results, and monitor impact

Measurement is woven throughout Performance-Driven Medical Education™ so we can demonstrate measurable changes in stakeholder attitudes and behavior. Results are measured along the behavior impact scale from activity to action. Performance is monitored, evaluated, and adjusted to maximize the impact on your audience.

Performance-Driven Medical Education™ works
because every interaction matters

80%

of the content provided by pharmaceutical companies is not what HCPs want.¹

Know what motivates your audience and deliver what they need.

75%

of physicians don’t trust the information provided by marketers.²

Center the patient in credible, thought-provoking, and actionable content.

70%

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.³

Engagement through education opens doors, minds, and opportunities.

80%

of the content provided by pharmaceutical companies is not what HCPs want.¹

Know what motivates your audience and deliver what they need.

75%

of physicians don’t trust the information provided by marketers.²

Center the patient in credible, thought-provoking, and actionable content.

70%

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.³

Engagement through education opens doors, minds, and opportunities.

References: 1. Whitcher J. New frontiers in marketing to clinicians: trends, data, and expert commentary on the expanding toolbox and guidance for the HCP marketer. MM&M eBook, New Frontiers; November 2018. https://www.mmm-online.com/ebooks/. Accessed July 22, 2019. 2. Franck, C. Infographic: pharma adoption of social media: a prescription for physician engagement. Deloitte Consulting. https://blogs.deloitte.com/centerforhealthsolutions/pharma-adoption-of-social-media-a-prescription-for-physician-engagement/. Published October 7, 2015. Accessed April 25, 2019. 3. PM360. The future of pharma marketing one to five years out. https://www.frontlinemedcom.com/wp-content/uploads/pm360-article_the-future-of-pharma-marketing-one-to-five-years-out.pdf. Published August 22, 2017. Accessed April 25, 2019.

Meet the MedThinkers

Get acquainted with a diverse collection of
medically minded communications professionals,
imaginative storytellers, and digital strategists.

Our TEAM

Let’s move minds together

We’re dedicated to solving your most complex
marketing challenges. Try us out and see for yourself.

Performance-Driven Medical Education™ reshapes healthcare marketing

Rise above the challenge of information overload

Gain a deeper understanding of your audience

Create value, build trust, and form relationships

Arouse emotions, enhance learning, and shift behavior

Track metrics, measure results, and monitor impact

Creating Content

Delivering Content

Performance-Driven Medical Education™ works
because every interaction matters

of the content provided by pharmaceutical companies is not what HCPs want.¹

of physicians don’t trust the information provided by marketers.²

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.³

of the content provided by pharmaceutical companies is not what HCPs want.¹

of physicians don’t trust the information provided by marketers.²

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.³

Meet the MedThinkers

Let’s move minds together

Performance-Driven Medical Education™ reshapes healthcare marketing

Rise above the challenge of information overload

Gain a deeper understanding of your audience

Create value, build trust, and form relationships

Arouse emotions, enhance learning, and shift behavior

Track metrics, measure results, and monitor impact

Creating Content

Delivering Content

Performance-Driven Medical Education™ worksbecause every interaction matters

of the content provided by pharmaceutical companies is not what HCPs want.1

of physicians don’t trust the information provided by marketers.2

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.3

of the content provided by pharmaceutical companies is not what HCPs want.1

of physicians don’t trust the information provided by marketers.2

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.3

Meet the MedThinkers

Let’s move minds together

Performance-Driven Medical Education™ works
because every interaction matters

of the content provided by pharmaceutical companies is not what HCPs want.¹

of physicians don’t trust the information provided by marketers.²

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.³

of the content provided by pharmaceutical companies is not what HCPs want.¹

of physicians don’t trust the information provided by marketers.²

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.³