Performance-Driven Medical Education reshapes healthcare marketing

Enhanced by technology, our integrated approach harmonizes medical education and promotional communications to shift behavior by uniting science, storytelling, and behavioral science.

Rise above the challenge of information overload

Gain a deeper understanding of your audience

In today’s hyperconnected world, effective marketing is more than just how many times you reach your audience. It's connecting with them on a deeper level by reaching them where they are and understanding what they need most. This informs an omnichannel strategy that improves recall, fosters trust in your brand, and compels action.

Create value, build trust, and form relationships

By understanding your audience and the challenges faced by HCPs, we provide personalized knowledge that assists them in improving patient care. We develop credible content, deliver relevant information, and foster ongoing dialogue to engage HCPs on channels they prefer in order to build sustainable relationships.

Arouse emotions, enhance learning, and shift behavior

Adult learning principles and emotional design guide delivery. We drive lasting behavior changes through evocative, memorable, and actionable narratives and visual grammar. Multisensory engagement and repetition reinforce messaging and improve retention.

Track metrics, measure results, and monitor impact

Measurement is woven throughout Performance-Driven Medical Education so we can demonstrate measurable changes in stakeholder attitudes and behavior. Results are measured along the behavior impact scale from activity to action. Performance is monitored, evaluated, and adjusted to maximize the impact on your audience.

Creating content

Medical platforms

Creative storytelling

Branded science

Visual grammar and emotional design

Delivering content

Channel and format preference

Multisensory

Repetition

Technology and automation

Creating and Delivering Content image

Performance-Driven Medical Education works
because every interaction matters

80%

of the content provided by pharmaceutical companies is not what HCPs want.1

Know what motivates your audience and deliver what they need.

75%

of physicians don’t trust the information provided by marketers.2

Center the patient in credible, thought-provoking, and actionable content.

70%

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.3

Engagement through education opens doors, minds, and opportunities.

80%

of the content provided by pharmaceutical companies is not what HCPs want.1

Know what motivates your audience and deliver what they need.

75%

of physicians don’t trust the information provided by marketers.2

Center the patient in credible, thought-provoking, and actionable content.

70%

of physicians say it’s crucial that pharma companies provide educational resources rooted in science.3

Engagement through education opens doors, minds, and opportunities.

References: 1. Whitcher J. New frontiers in marketing to clinicians: trends, data, and expert commentary on the expanding toolbox and guidance for the HCP marketer. MM&M eBook, New Frontiers; November 2018. https://www.mmm-online.com/ebooks/. Accessed July 22, 2019. 2. Franck, C. Infographic: pharma adoption of social media: a prescription for physician engagement. Deloitte Consulting. https://blogs.deloitte.com/centerforhealthsolutions/pharma-adoption-of-social-media-a-prescription-for-physician-engagement/. Published October 7, 2015. Accessed April 25, 2019. 3. PM360. The future of pharma marketing one to five years out. https://www.frontlinemedcom.com/wp-content/uploads/pm360-article_the-future-of-pharma-marketing-one-to-five-years-out.pdf. Published August 22, 2017. Accessed April 25, 2019.

Meet the MedThinkers

Get acquainted with a diverse collection of medically
minded communications professionals, imaginative
storytellers, and digital strategists.

Our TEAM

Let’s move minds together

We’re dedicated to solving your most complex
marketing challenges. Try us out and see for yourself.

Contact us