Patient Power

Patient Power

Expanding the demand through DTC

The product:

Injectable treatment for fecal incontinence

The challenge:

Increase patient flow to the offices of physicians who had been trained and certified to administer the injection

The Data+Soul® approach:

  • We discovered that patients often accept fecal incontinence as normal, resulting in a large, undiagnosed population
  • We identified the most influential touchpoints along the patient journey, and developed content to increase disease awareness as well as drive procedures among patients who had already been diagnosed
  • We created and launched the client's first DTC campaign in pilot markets comprising high-potential metropolitan statistical areas, along with matched control markets to test the program’s success.

The results were exceptional

The promotional channels

To achieve these results, we developed a multichannel campaign using both digital and offline media, with trackable URLs and phone numbers, including

  • Banner ads
  • Paid search
  • Email
  • Brand website with physician locator
  • Magazine
  • Newspaper
  • Shelf talkers
  • Direct mail

Explore more Data+SOUL®

See how our approach and processes have resulted in some pretty amazing outcomes for our clients.


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