Promotional response modeling to help you individually assess + adapt

Why an N of 1 is significant

Promotional response modeling is a process that’s central to our Data+Soul® approach, with the emphasis on Soul. That’s because we don’t just look at if, when, and how often your target group responds to your promotional touchpoints, but how each individual target does.

Why is this important? Because each target is a valuable opportunity, but those that are outliers might be missed among the metrics of the masses. Knowing if and how to promote your brand to every individual through our promotional response modeling has the potential to build your "N" values in sales sky high.

Our healthcare marketing services include

  • Test/control selection
  • Response curve modeling
  • ROI analysis

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