ROI against your goals drives the Data+SOUL® process

Our Process

What makes MedThink different: A client-centric perspective

Custom tailoring + alterations

Every agency builds a plan based on the best way to reach a target audience. Most measure KPIs against those targets. What sets MedThink apart is the ability to go beyond KPIs and link strategies and tactics to outcomes via predictive ROI modeling.

Whether your desired outcome is Rx lift, awareness, or engagement, MedThink builds a custom measurement model to link all your moving parts together to create a seamlessly integrated marketing plan for your brand. This model is informed by a variety of data sources, including (but not limited to!)

  • Client historical data
  • Industry data from syndicated research
  • Epidemiological data
  • Demographic data
  • Awareness, Trial, and Usage (ATU) data
  • Audience insights
  • Personal interviews
  • Digital landscape audits
  • Adult learning principles

The Data+Soul process gives us a clear-eyed, agnostic view of the communication tactics and channels associated with your marketing dollars that we predict will provide the highest potential ROI, in addition to offering the flexibility to shift elements to achieve the highest predicted ROI.


See how our wide range of healthcare marketing services can guide your brand to success.


Take a look at some examples that show how our approach and
processes have resulted in some pretty amazing outcomes for our clients.

quote image

I always get a quick response to any question, and not just a response, but an explanation and recommendation/strategy to overcome any issues."

Healthcare data warehouse and analytics company


We'd love to hear from you.