I’ve spent more than 16 years immersed in strategic planning, digital marketing, media strategy, and analytics. Along the way, I’ve been published in industry journals and spoken on digital innovation at industry conferences ranging from Digital Pharma East to the Society for Healthcare Strategy & Market Development. As VP of Strategy & Innovation at MedThink, I’m constantly scouting out the latest trends, technologies, processes, and ideas. I guess you could say I like to discover new things and figure out how they work. Then, I put them all out on the table and plan how each synergizes with the other to achieve my client’s goal, much like I used to do when I played championship billiards. My game plan is to connect data and insights with innovative digital and marketing strategies that use technology to its fullest potential. Matched with clear marketing objectives and killer creative, it’s a win-win.
I’ve managed digital and media accounts for Advair®, Flonase®,Valtrex®, and Imitrex®, as well as media planning for Zofran®, Efudex®, and Kinerase®.
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Scott Goudy, President
I founded MedThink on the belief that a healthcare communications agency should embody a passionate curiosity for discovery and innovation, coupled with outstanding customer service.
Laura Perry VP,
I’ve learned how to not only think outside the box, but to invent my own innovative boxes that hold new ways to think about strategy, marketing goals, and brand performance.
Melissa Mart Director, New Business
I’m a dynamic thinker who loves nothing more than a new challenge. Read