As Group Creative Director, Joe encourages his teams to come up with innovative programs integrated across multiple communications channels. From interactive digital experiences and the latest mobile solutions to traditional marketing ventures, Joe has spearheaded it all. Prior to joining MedThink, he worked in New York City with clients that included Bristol-Myers Squibb, Sanofi, GSK, Endo Pharmaceuticals, Eli Lilly, Celgene, and United Therapeutics, heading up the creative for brands such as Lantus®, Atripla®, Reyataz®, Baraclude®, Lidoderm®, Supprelin® LA, and more.
Before parlaying his efforts into the pharma arena, Joe worked his magic on high-profile consumer brands such as Absolut Vodka, Microsoft, Citibank, and Food Network. Along the way he has been honored with over 30 industry distinctions, including multiple Rx Awards, Webby Awards, Aster Awards, and Healthcare Marketing Awards.
When asked about personal motivation, Joe replies, "Creativity is an open door. If you close it, you'll never see all that's possible. Or, in the words of Dr Seuss, 'Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!'"
Joe earned his BS from the State University of New York, where he was a Hearst Foundation Scholar.
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