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MedThink Presents at Digital Pharma East 2011:

How Co-branding and Free Data Mining Opened Physicians' Doors and Patients' Minds

A passion for discovery led to a program idea well beyond the parameters of traditional patient education materials. MedThink Communications' Jon Hudson and Angie Miller will share insights from the award-winning Colonoscopy For Dummies^® campaign, an integrated communication effort promoting the only go-to colonoscopy guide designed to help increase patient awareness and improve procedural outcomes for physicians.

In the presentation, Jon and Angie will discuss:

How to mine freely available data from search engines and Web site analytics to uncover marketing opportunities
What other free research tools are available to help uncover these insights
How co-branded pharmaceutical promotions can help provide enhanced credibility, value, and engagement with patients, consumers, and healthcare providers
How to create a high-value patient education piece that will empower patients and build trust with providers
How your brand can have an influential presence within social media, while awaiting FDA guidance

As Vice President, Digital and Media Services, at MedThink, Jon provides strategic guidance for all digital and media projects and ensures that digital and media solutions are integrated within each department's offerings. Under his leadership, the Digital and Media Services group has more than tripled in size over the past two years. Jon has played an integral role at MedThink in expanding the company's offerings to include digital business solutions, search engine marketing, Web design and development, hosting, social media, online media planning and buying, research and analytics, mobile applications, and e-mail marketing. Jon has served as a roundtable moderator at national and regional healthcare marketing conferences and has been quoted in numerous publications, including Pharmaceutical Executive, PharmaVoice, MediaPost, and The News & Observer. His work has been recognized with awards from Medical Marketing & Media, the International Academy of the Visual Arts, the Communicator Awards, the Davey Awards, and the Rx Club Awards.

Angie, Senior Vice President at MedThink, plays an integral role in cross-agency initiatives. She co-led the 2010 launch of MedThink Connect^™, a virtual collaboration tool that addresses and improves the communications process between companies and expert opinion leaders outside of face-to-face meetings and teleconferences. Angie also has extensive experience implementing and delivering pharmaceutical training programs. Angie's experience includes a wide range of therapeutic areas and disciplines across the healthcare industry. Her varied experience in working with many types of "customers" provides a 360-degree perspective and enhances her ability to develop custom, relevant, and impactful solutions for MedThink's clients. Angie has been a speaker and moderator at several industry conferences including CBI's Forum on Interactions with Thought Leaders and Key Opinion Leaders and the International Society for Medical Publication Professionals' annual meeting. Additionally, Angie served with several other industry leaders as a panel member at a recent Healthcare Businesswomen's Association meeting.

Digital Pharma East (October 17-20, 2011, in Philadelphia) is the premier "unconference" dedicated to providing healthcare and pharmaceutical marketing executives with the latest issues in new and social media, e-marketing, and other digital trends. With more than 60 speakers across four conference streams, the 5th annual event will combine a robust roster of industry thought leaders with even more interactive and engaging content. Digital Pharma events are attended by professionals in digital marketing, relationship marketing, eBusiness and eMarketing, advertising and promotion, brand and product management, eDetailing and ePromotions, sales, and regulatory affairs, as well as information technology and information systems.

For Dummies is a registered trademark of Wiley Publishing, Inc.

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