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MedThink Named MM&M Awards Finalist for Best Integrated Campaign
Agency Recognized for work on Colonoscopy For Dummies® Patient Education Initiative
RALEIGH, NC, November 21, 2011—MedThink Communications, a full-service healthcare marketing and communications agency, was named a finalist in the 2011 MM&M Awards in the category "Best Total Integration Program for Small Companies." MedThink was selected from a pool of more than 600 entries by an independent panel of 40 medical marketing professionals for work on the Colonoscopy For Dummies® campaign, an integrated communication effort promoting a free, easy-to-read guide on the colonoscopy process that was designed to help increase patient awareness and improve procedural outcomes for physicians.
Colonoscopy For Dummies® marketing successfully reached multiple channels through sales representatives, journal advertisements, banner advertising, search engine marketing, counter displays, and social and digital media. Since its release, the book has been downloaded 32,000 times and there have been more than 100,000 requests for the hard copy.
Medical Marketing & Media (MM&M) is a monthly business journal for healthcare marketing professionals. The publication hosts the annual awards to recognize the most effective campaigns in the entire industry.
The finalists were announced in the September issue of MM&M and recognized at an award ceremony that took place October 11 in New York, NY.
For Dummies is a registered trademark of Wiley Publishing, Inc.
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