MedThink Communications is a healthcare marketing and communications agency specializing in 3 core areas: advertising and promotion, digital services, and media planning and analytics. Since 2004, we have built an integrated and strategic communications house based on the idea that an agency should serve its clients.
We don’t mean serve in the sense that we should be yes-men or order takers, but in that we exist to leverage our knowledge and expertise to ensure that our clients’ best interests are our only interests.
What does it mean to be an integrated agency?
To us, “integrated” is more than a buzz word. Many agencies talk about integration, but most haven’t thought about what it really means. To be truly integrated, each area of practice must overlap with the others—where all the parts are indistinguishable from the whole.
At MedThink, we approach projects with expertise in promotional- and public relations–based communications. Then we incorporate a healthy dose of creative, digital, and media strategy to create a fully integrated campaign. But an integrated approach is more than just how our disciplines work together. It’s about how we communicate. It’s about understanding challenges and the unmet needs of our clients, and finding solutions—no matter which discipline the solution falls under.
That’s how we do great work.