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Get to know your audience with free digital tools

To effectively communicate online with your target audience, you need to know more about the people who are looking for you—who they are, what they need, and what makes them tick. Fortunately, there is an abundance of free digital tools that will allow you to better understand your target audience. By harnessing the power of keyword research, site analytics, and social media, you can determine how big your audience is, what they're looking for, and how to best communicate with them.

Keyword research tools

These tools will help you understand how your audience thinks, what kind of information they are looking for, and how many people are looking for that information.

Site analytics tools

These tools allow you to examine the demographics of your audience and analyze what types of content they find most engaging.

Social media tools

These tools allow you to "listen in" on the conversations of your audience members and discover the topics that are most important to them. These tools can also help you identify key influencers within your audience.